Endorsr
Compliance
Every deal on Endorsr is structured to meet NIL regulations and disclosure requirements. We handle the paperwork so you can focus on your sport.
NIL stands for Name, Image, and Likeness — the legal right for athletes to earn money from their personal brand without forfeiting eligibility or amateur status.
In the US, the NCAA changed its rules in July 2021 to allow college athletes to profit from NIL. The UK and many other countries have long permitted professional and semi-professional athletes to do the same, though specific rules vary by sport and governing body.
NIL activities include brand deals, social media sponsorships, product endorsements, appearances, and licensing of your name or image. Endorsr covers all of these within a single compliance-aware platform.
At a glance
Four compliance layers built into every deal on the platform.
Every post created through an Endorsr campaign is flagged with the required disclosure language — "#ad", "#sponsored", or equivalent — based on the jurisdiction of the athlete and brand. You never have to remember to add it manually.
Endorsr maintains a database of institutional NIL policies from US universities, UK sport federations, and international governing bodies. When you join, we match your institution and flag any restrictions before you accept a deal.
Every campaign generates a signed digital contract between the athlete and brand. This includes deliverables, payment terms, content rights, and disclosure obligations. All documentation is stored and accessible from your dashboard.
Endorsr generates end-of-year earnings summaries compatible with UK self-assessment and US 1099 reporting requirements. All earnings, platform fees, and campaign details are exportable in a single report.
Endorsr is not affiliated with any governing body. The following notes are for general guidance only. Always confirm rules with your institution or federation.
NCAA NIL rules (effective July 2021) permit student athletes to profit from their name, image, and likeness. Endorsr structures all deals to be third-party and performance-based, which falls within permitted activity under NCAA guidance. Endorsr is not affiliated with the NCAA.
NAIA athletes have had NIL rights since 2021 and face fewer institutional restrictions than NCAA athletes. Endorsr supports NAIA athletes and flags relevant campaign restrictions automatically.
UK athletes operating under Sport England and national governing bodies (NGBs) such as England Athletics, British Swimming, or the LTA should confirm their federation's commercial activity policies. Endorsr provides documentation templates compatible with UK NGB reporting requirements.
Athletes competing in ITF, World Athletics, or other international federations should review their federation's commercial activity guidelines. Endorsr's deal documentation is designed to be shareable with governing body compliance officers on request.
Common questions from athletes and institutions.
Endorsr is not designed to jeopardise your eligibility. For NCAA, NAIA, and most UK student athletes, NIL deals with third-party brands are permitted. However, eligibility rules are set by your institution and governing body — not Endorsr. We strongly recommend checking with your athletic department or compliance office before accepting any deal. Endorsr provides documentation to help those conversations.
In the US, the FTC requires clear disclosure of any paid or sponsored relationship. In the UK, the ASA applies similar rules. Endorsr automatically adds the correct disclosure language to your campaign brief. For social posts, you are responsible for adding the disclosure tag to the post itself — Endorsr reminds you of this before you submit content.
Yes. International students on US visas (F-1, J-1) can generally earn from NIL activities, but there are visa-specific restrictions on the type and source of income. We recommend consulting an immigration attorney if you are uncertain. Endorsr supports athletes in 46+ countries and structures payments to comply with local tax law where possible.
Endorsr is not directly affiliated with any university or institution. However, many institutions have NIL marketplaces or third-party platforms they work with — check with your athletic compliance office. Endorsr generates all the documentation your institution would need to review a deal, and we can provide a formal overview letter for compliance departments on request.
Endorsr screens campaigns for obvious compliance red flags before they go live. If a compliance issue is identified after a deal is accepted, Endorsr will work with both parties to resolve it. In cases where the deal cannot proceed, the athlete will not be penalised and any completed work will be compensated at the rate defined in the brief.
Many NCAA institutions require athletes to report NIL activities within a certain number of days of entering a deal. Endorsr's deal documentation is specifically designed for this purpose. Your dashboard includes a shareable summary of all active and completed deals.
If you have specific questions about a deal, your institution, or governing body requirements, contact our compliance team. We can provide documentation letters for athletic departments and federation compliance officers.
For institutions
Athletic department?
We can provide a platform overview, sample deal documentation, and disclosure compliance reports for your compliance office. Email us and we will respond within one business day.
[email protected]