ResourcesGuides &
Guides &
resources.
Learn about NIL, brand deals, and building your personal brand.
NIL Basics5 min
What is NIL and How Does It Work?
Everything you need to know about Name, Image, and Likeness rights for college athletes.
NIL Basics7 min
How to Get Your First NIL Deal
A step-by-step guide to landing your first brand partnership — no agency required.
Grow Your Brand4 min
How to Price Your Video Messages
Find the sweet spot between what fans will pay and what your time is worth.
Grow Your Brand6 min
Building Your Personal Brand in 2026
Why your personal brand matters more than your follower count.
For Brands5 min
Finding the Right Athlete Partners
How to evaluate athlete fit beyond follower counts.
For Brands4 min
Writing a Great Brand Deal Brief
Template and tips for creating campaign briefs athletes want to accept.