How a Division II Guard Made $12,000 in Three Months on Endorsr
Jordan joined Endorsr with 1,200 Instagram followers and no brand deals. Three months later, he'd earned $12,000 from video messages and a local sportswear sponsorship.
$12,000
Earned
1,200
Followers
3 mo
Timeline
“I thought you needed a million followers to make money from your name. Endorsr proved me wrong in the first week.”
— Jordan Mendez
The Starting Point
Jordan Mendez was a starting guard for West Carolina University's Division II basketball programme. He had 1,200 Instagram followers, a highlight reel with 3,000 views, and zero brand partnerships. Like most athletes at his level, he assumed NIL was for the top 1%.
His coach mentioned Endorsr during a team meeting. Jordan signed up that night, created a storefront, and set his video message price at $15.
The First Month
Jordan shared his Endorsr link in his Instagram bio and posted a story saying he was doing personalised shoutouts. Three requests came in that first week — two birthday messages and a congratulations video for a high school player.
He recorded each video in his dorm room, posted them within 24 hours, and asked each buyer to leave a review. All three did. His storefront now had a 5-star rating.
The Turning Point
In week two, a local sportswear brand searching Endorsr for basketball players found Jordan. They offered him $500 for a single Instagram post featuring their training gear. He accepted.
The post performed well — 4x the brand's average engagement rate — and they renewed for a three-month deal at $750 per month. Jordan raised his video message price to $25.
The Results
Over three months:
- —$4,500 from video message sales (180 requests at $25 each)
- —$3,750 from the sportswear brand deal
- —$3,000 from two additional brand enquiries through Endorsr
- —$750 from tips and fan support via his storefront
Jordan now uses Endorsr as his primary income stream during the season. He's raised his prices twice and plans to launch a limited-edition signed print this summer.